Willow TV secures ICC media rights in the US and Canada until 2027

This is the first time the ICC has unbundled its media rights, choosing to sell them territory by territory. In August last year, the ICC closed a deal in the Indian market for an undisclosed sum. That winning bid, believed to be in the region of just over $3 billion, came from Disney Star* and covers both television and digital rights to global men’s and women’s tournaments between 2024 and 2027. Days after the winning bid was announced, Disney Star announced it would in turn license a portion of the rights to Zee Entertainment Enterprises in another groundbreaking deal.


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