Sorry Spotify, not everything has to be TikTok

It makes perfect sense that Spotify would chase TikTok.

TikTok is what all the kids love and so of course every major brand here is trying to get a slice of that highly sought after market, but Spotify’s new redesign with videos and a vertical scroll mimicking the wildly popular social media app favored Gen -Z will fail just as surely as Spotify will try anyway. We’ve seen this story play out a thousand times before, and it doesn’t get any less sad by repetition.

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