Married At First Sight star Ella Ding officially launches her new sexual wellness app after being labeled a ‘sell out’ for her latest raunchy sponsorship
Ella Ding announced she was working on a health and wellness app on Channel Nine in September 2023.
The Married At First Sight star, 28, officially launched her 4U PLUS app in January and added “sexual health” to the offerings.
The reality TV star posted on the company’s Instagram page on Friday, sharing a list of health goals her app promised to help users improve.
The graphic read, “Home Workouts, Pilates, Nutrition, Meditation, Affirmations, Sexual Health.”
Ding told Daily Mail Australia last year that she was working on the new project and said the app will focus on all the things she believes in.
The Married At First Sight star officially launched her 4U PLUS app in January and added “sexual health” to the offering
“It’s about wellness, mental health, female anatomy and sex education. I just want to help women younger than me,” she said.
It comes just weeks after some of her followers were outraged by a raunchy brand deal she took part in.
The former beautician starred in a cheeky Instagram ad to promote sex toy company Vush’s new lingerie collection.

The reality TV star posted on the company’s Instagram page on Friday a list of health goals that her app promised to help users improve
Not only did Ding shock her fans by posing provocatively in the extremely revealing garments, she also waved around with several Vush vibrators.
‘I really don’t want to see what you’re up to! You’re way too good to make these ads!’ one fan commented.
“You don’t have to sell your body or your soul,” added another.

It comes just weeks after some of her followers were outraged by a raunchy brand deal she took part in. The former beautician starred in a cheeky Instagram ad to promote sex toy company Vush’s new lingerie collection
“Sold out,” someone else remarked, with one saying the star was “Z grade” now that she’d hopped on the sextoy bandwagon.
So far, Ding has been more strategic and selective with the brands she’s aligned with on Instagram.
The fitness fanatic has mainly kept it to promoting fashion brands and activewear.
The brunette beauty’s biggest collaboration is with global fashion giant Pretty Little Thing, with Ding as the official ambassador with her own ‘edit’ available to purchase on their website.

So far, Ding has been more strategic and selective with the brands she’s aligned with on Instagram
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