Jennifer Lopez appeared in a new seductive clip shared on social media on Wednesday morning.
The Bronx beauty was seen in purple satin lingerie for the Italian brand Intimissimi, where she is the new face. “The true meaning of Amore: feeling good and looking great in Italy,” the caption read.
The wife of Oscar-winning Ben Affleck – who just bought a $64 million mansion in Los Angeles – was enchanted for her photo shoot as she shared how much she loves Italy and shopping.
The 53-year-old performer wore a beige lace bra and matching panties as her long, highlighted hair fell over her shoulders.
And the mother of teenage twins Max and Emme was also seen modeling the brand in a bedroom while lying on a white-sheeted bed and perched on the end of a wooden table.
The look of the day: Jennifer Lopez appeared in a new seductive clip shared on social media on Wednesday morning
Fresh Jenny: The Bronx beauty was seen in purple satin lingerie for Italian brand Intimissimi, of which she is the new face
She also showed off her impressive abs as she wore fuchsia, cobalt blue and cherry red bras and underwear for the brand’s spring look when the images were first released on Tuesday.
The Shotgun Wedding actress added a satin robe and pajama sets that fell off her body as she twisted around a house.
Her long highlighted hair was worn down as her glamor was perfectly done with mauve tones and glossy lips.
The crooner – whose next album is This Is Me…Now – has been the company’s newest global ambassador since September 2022. Before that, Sex And The City veteran Sarah Jessica Parker posed for the company.
Lopez was seen in a home environment modeling the new undergarments.
In one setup, the Monster In Law actress lay on the floor with her stomach exposed as she wore a red bra and white pajamas.
She also checked out a tattoo on her ribcage.
Beside her was a rust-colored book, spread open on the rug.
When he sat on a beige couch, the Grammy winner wore a fuchsia outfit; she put her arm above her head and also put her feet on the back of the pin-up style furniture.
Le look: Oscar-winning Ben Affleck’s wife was enchanted for her photo shoot as she shared how much she loves Italy
Jenny from the boudoir: Lopez looked leggy in her lingerie set as she was spotted in a wicker chair
Cheerful spirit: The 53-year-old performer wore a beige lace bra and matching panties as her long highlighted hair fell over her shoulders
Legs up: The Shotgun Wedding actress added a satin robe and pajama sets that fell off her body as she twisted around a house
A smile that says more than a million words: and the mother of the teenage twins Max and Emme was also seen modeling the brand in a bedroom
Next, the Maid In Manhattan star was in blue as she lay on a bed with white sheets.
Intimissimi enlisted JLo to build the brand in the US, where progress has been slowed by the COVID-19 pandemic.
One of their last big reps was Sex And The City veteran Sarah Jessica Parker.
“With the past two years due to the pandemic, we’ve cooled down a bit, we’ve slowed down our expansion, but… we’re looking forward to spending money again next year,” said Marcello Veronesi, the group’s general manager . WWD in September
Intimissimi – specializing in bras, briefs, lingerie, camisoles and pajamas – continues to see huge growth opportunities in the US.
Serious JLo: The mother of two was the company’s newest global ambassador in September 2022
Sandro Veronesi, the company’s CEO, explains: ‘The market is entering a new phase after the dominance of Victoria’s Secret.
“Now there are new brands and we hope to capture part of that market. We have a fashionable proposal for Intimissimi in the United States. It will take a while before it is known.’
Sandro also acknowledged that there are clear differences between the European and US markets.
He also admitted that the brand needs to develop a better understanding of the American consumer.
Sandro said, “We want to grow a lot and we also want to better understand the tastes and preferences of the American public because the two markets are different and the competitors are different.
“So we have a lot to learn and invest in opening stores, communication and global expansion.”
Meanwhile, Jennifer previously admitted that her upbringing in New York has had a major influence on her style.
That come here to see that never gets old: she did her best to spice it up for the camera
She explained, “In New York, in the Bronx, it was very ‘we dress like a boy with Doc Martens and man pants and a woman beater.’ It was very Latin, big hoops and eyeliner, and that stuck with me. That mix of tough and sexy.’
Jennifer’s upcoming album is This Is Me… Now – a sequel to This Is Me… Then from 20 years ago – which was announced in November.
This Is Me…Now describes the “emotional, spiritual and psychological journey” she has been on over the past two decades, according to a press release.
An ’emotionally raw and honest project, the likes of which she has never produced before’, she writes and sings about her life and experiences.
Additionally, these autobiographical stories, based on the album, “will culminate in other very personal projects coming out next year,” the release teased.
This Is Me…Now looks at her troubled childhood, failed relationships and the emotional journey she has been on.