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Funeral plan firm rapped over misleading adverts

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Funeral Home Knocked Out Misleading Ads About How Clients’ Money Invests

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Unique Funeral Plans claimed clients' money was put into a mutual fund, the Sterling Trust Corporation Ltd

Unique Funeral Plans claimed clients’ money was put into a mutual fund, the Sterling Trust Corporation Ltd

A funeral plan company is under fire for misleading customers about where their money was kept. Unique Funeral Plans claimed that clients’ money was put into a mutual fund, the Sterling Trust Corporation Ltd.

“If anything happens to us, both your subscription and the refund will be 100 percent safe and secure,” a statement on the website reads.

But an investigation by the advertising watchdog found that this was not the case at the time. And Sterling Trust publicly denied ever receiving any money from the company.

The funeral home industry is facing a crackdown due to misselling and high pressure sales tactics. As of July 29, all companies must be regulated by the Financial Conduct Authority or cease trading.

Unique is said to have more than 3,000 subscription holders, but has not applied for a license.

f.parker@dailymail.co.uk