F1’s popularity continues to rise in America as ESPN announces record viewership numbers for 2022 (and with an unprecedented THREE races in the US next year, it’s likely to rise again!)
The popularity of Formula One in the United States has continued to rise in 2022 after ESPN released its record viewership figures at the end of the season.
Even though 2022 was a much more low-key year on the way, with no late drama in Abu Dhabi and the title ending with weeks to spare, ESPN’s numbers continued to grow, up 28% year-over-year.
The big increase comes ahead of a 2022 schedule with an unprecedented three races in the US, with the Las Vegas Grand Prix added to weekends in Miami and Austin.
Formula One is growing every year in the US, and the country will host three races in 2023
Despite no drama like the 2021 season, viewership figures on ESPN are up yet again
In figures released by the channel this week, F1 broadcasts across ESPN, ESPN2 and ABC averaged 1.21 million viewers per race, up from 949,000 in 2021.
It is the first Formula One season in US television history to average more than 1 million viewers per race, and continues a positive upward trend for the sport in the United States.
On top of that, 12 races individually set an all-time American viewership record, including the first edition of the new Miami Grand Prix, averaging 2.58 million viewers.
There was also positive news among specific demographics, with a 29% increase in the 18-49 audience, a 49% increase in the 12-17 demo, and a 34% increase in the female audience.
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Las Vegas will also hold its first race in 2023, and the November weekend is expected to be huge.
2022 will also see an American driver in the sport for the first time since 2015, after previous F2 star Logan Sargeant secured his seat with Williams this week.
He becomes the first American driver on the grid since Alexander Rossi in 2015, and will likely be able to bring more numbers to the sport as he progresses.
The partnership between F1 and ESPN has been such a resounding success that the two parties announced a new multi-year agreement through 2025 ahead of the United States Grand Prix in October.
The deal sees the TV channel able to broadcast a minimum of 16 commercial-free races each season and is reportedly worth $255 million.